The Sunfish Blog

Tips, strategies, and insights to help your e-commerce brand grow faster.

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Amazon & Marketplace

How to Optimize Your Amazon Listing for Maximum Conversions in 2025

Most sellers focus on traffic, but the real money is in conversion. Here's a step-by-step breakdown of what actually moves the needle on Amazon listings.

March 10, 2025 · 6 min read Read Article →
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Shopify

Why Your Shopify Store Needs a Custom App (Not Just a Plugin)

Off-the-shelf plugins come with limitations. We break down when it's time to invest in a custom Shopify app, and what you can actually build with Next.js and Supabase.

February 28, 2025 · 8 min read Read Article →
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Graphic Design

The Product Image Mistakes Killing Your Amazon CTR

Your main image is the single most important factor in getting a click. Here are the 7 most common product image mistakes we see, and how to fix them fast.

February 14, 2025 · 5 min read Read Article →
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Amazon & Marketplace

Amazon PPC in 2025: What's Changed and How to Adapt

Amazon's advertising platform keeps evolving. Here's what every seller needs to know about PPC strategy in 2025, including what to stop doing immediately.

January 30, 2025 · 7 min read Read Article →
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Tools & Productivity

How We Use Supabase to Build Real-Time Shopify Dashboards

A behind-the-scenes look at how Sunfish Brands builds live KPI dashboards for Shopify merchants, pulling data in real time with Supabase and Next.js.

January 18, 2025 · 9 min read Read Article →
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Shopify

The Shopify Store Launch Checklist: 27 Things to Do Before You Go Live

Launching a Shopify store without this checklist is like leaving money on the table. Cover every base, from SEO to checkout flow, before your first sale.

January 5, 2025 · 10 min read Read Article →

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