E-commerce
Amazon PPC Management | Supplement Brand
ACoS reduced from 38% to 19%
The Challenge
A supplement brand was spending heavily on broad match campaigns with no negative keyword discipline, burning budget on searches that never converted.
The Solution
We restructured the account around intent and profitability: exact, phrase and auto tiers, a full negative keyword build-out, and bid automation tied to target ACoS.
Deliverables
- Full account restructure into exact, phrase and auto tiers
- Search term harvesting and negative keyword build-out
- Bid automation rules by placement and target ACoS
- Creative testing on sponsored brand assets
- Monthly profitability reporting
Final Result
19%
ACoS (from 38%)
+52%
Ad Attributed Sales
-28%
Wasted Spend